Searching Within a Specific Publication
Once you have found a specific publication in a database, you can perform searches within that publication, to see what that publication says about a topic. For example, you might want to survey what Fortune has published about the restaurant industry or what Journal of Marketing Research has published about TikTok in the past couple of years.
Fortune (popular magazine)
- Select the database you have chosen to use
- Look for a link, or even a search box on the publication page for your journal within the database, to search ONLY within that journal
- Search for a term or subject to see if this publication covers the topic
- Note that you can sort your results from most recent to least recent, to get a sense of coverage over time or simply to focus on their most recent coverage
Journal of Marketing Research (scholarly journal)
- Select the database you have chosen to use
- Look on the Publication Page for your journal within the database for a link, or even a search box on that page, to search ONLY within that journal
- Search for a term or subject to see if this publication covers the topic
- Note that you can sort your results from most recent to least recent, to get a sense of coverage over time or simply to focus on their most recent coverage
