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GEN BUS 360 Research Guide

About This Guide

In collaboration with the UW Business Library, the Business Communication team at the Wisconsin School of Business has put together the following pages for understanding sources, using effective search strategies, and citing in APA.

Business Communication - Wisconsin School of Business

The Business Communication team at the Wisconsin School of Business provides instruction in all aspects of workplace communication, including teaching students how to write with research.

Contact Information

General Business 360 Students from the Wisconsin School of Business (WSB)

Contact your individual instructor with questions about using APA citations in your work.  Find your instructor’s contact information on the WSB Business Communication page.


UW-Madison and WSB Students

Email Peggy Smith, Senior Academic Librarian, with APA or other business-related research questions at


All Others

Contact Melanie K. Hoftyzer, Director of Business Communication, with questions about the resources on these pages: