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GEN BUS 360: Workplace Writing and Communication (Spring 2022)

In-text Citations, Credibility, and Using a Source Multiple Times

The first time you mention a source, explain the author’s credentials, or the specific nature of the source. This is only necessary once in a document; keep subsequent mentions of a source as concise as possible.


First Mention Example

Jeff Bezos (2018), CEO of Amazon, in his 2017 letter to shareholders, argued that “[t]he great memos are written and re-written, shared with colleagues who are asked to improve the work, set aside for a couple of days, and then edited again with a fresh mind.”


Subsequent Mention Examples

Bezos (2018) noted that writing “a great memo probably should take a week or more.”


Since memos are written in teams at Amazon, everyone on the team doesn’t have to be a great writer, but everyone needs to “recognize high standards” for writing (Bezos, 2018).


References Page Entry

Bezos, J. (2018). 2017 letter to shareholders. Amazon.

Content Credit

Content on this page was created by the Business Communication team at the Wisconsin School of Business.