General Business 360 Research Guide

What is a Trade Journal or Magazine?

A publication that is

• focused on news and information for a single industry or field, such as marketing, accounting, or information systems
• written for people who work in a specific field
• written to be easily read by insiders or professionals working in that industry or field
• associated, often, with a professional organization
• written by professionals in the field, or by journalists who have developed a specialty in that field

Trade Journal/Magazine Examples