General Business 360 Research Guide

What is a Popular Magazine?

A publication that

• covers broadly focused topics (business, sports, politics, fashion, arts, tech) for a general audience
• does not require specialized knowledge to understand
• follows an editing and fact checking process
• provides source attribution in text and/or through hyperlinks; no parenthetical citations or bibliography
• has a print version
• publishes weekly, fortnightly, or monthly

Why is Medium Not a Popular Magazine?

Medium, like Substack, is an unregulated platform that anyone can use to publish whatever they want. They have a page with suggested editorial standards, but they don’t have a fact-checking team and no editors enforce editorial standards prior to publication. Credible experts with strong credentials and authority may use Medium to publish, but Medium itself is not a credible source.