General Rules: Citing Mintel Reports
In-text Citation: Information to Include
In-text citations and signal phrases can be woven into sentences and paragraphs in multiple ways, and what you emphasize depends on what information will be most relevant and/or persuasive to your reader. However, the following information should always be included:
Reference Citation: Information to Include
Authorlastname, Authorfirstinitial. (Year, Month Day). Job title in sentence case and italics. Retrieved from Mintel database.
Specific Example: Industry Report from Mintel
Download a PDF of the report so that you can cite page numbers.
In-text Citation Options
This industry, according to Hamlette (2025), is shifting toward tailored health solutions with “52% of consumers expressing interest in AI-driven personalized vitamins” (p. 1).
It's crucial to explore functional foods and beverages as one way combating the growing issue of pill fatigue. (Hamlette, 2025, p. 5).
References Page Entry
Hamlette, D. (2025, October). Vitamins, Minerals & Supplements – US – 2025. Retrieved from Mintel database.