- University of Wisconsin-Madison
- Research Guides
- Journalism & Mass Communication Research Guide
- Public Opinion & Statistical Research
Journalism & Mass Communication Research Guide : Public Opinion & Statistical Research
This research guide will help you find resources for journalism and mass communication research.
Public Opinion & Statistical Research
The following are resources for researching public opinion and finding statistical data. If you need assistance, please contact the Journalism Reading Room Librarian or stop by the Journalism Reading Room at 2130 Vilas Hall.
- CIA World FactbookAn excellent resource for reliable information on countries around the world. Includes flags of the world and country comparisons.
- Department of Public Instruction Statistical Info CenterDPI's reports on private and public enrollment, administrative salaries, and school performance.
- iPoll DatabankA question-level database of polling questions dating back to 1935. Search keywords to find relevant questions & response data.
- Pew Research Center for the People and the PressSurveys and downloadable datasets on current public opinion.
- Polling ReportAn independent, nonpartisan resource on trends in American public opinion.
- Polling the NationsA database of polling data from 1986 covering the US and the world. Choose a subject from drop down menus or search for a topic, then export the questions to view results.
- State of Wisconsin Legislative Audit BureauReports include audits of state agencies financial practices and evaluations of state programs.
- The State of Working WisconsinCenter on Wisconsin Strategy's biennial reports on jobs and workers in Wisconsin.
- U.S. Census Bureau State & County QuickfactsU.S. Census Bureau's tool for finding statistical information at the state and county level for all 50 states including information on the people, businesses, and geography of a state.
- U.S. Government Census DataFree and simple tool to access the latest census data for a city or area including population, housing, economic, ethnic, and geographic data. From the U.S. Census Bureau.
- Wisconsin Blue BookElectronic version of the print Blue Book in .pdf downloadable format. Information on Wisconsin's government, elections, and elected officials.
- Wisconsin Department of Workforce DevelopmentCurrent Wisconsin employment data by county or metro area.
- Wisconsin InfoLinkWisconsin InfoLink is an almanac of Wisconsin facts and resources useful to reporters. Compiled by WisconsinWatch.org with links to external and internal fact-checking resources.
- WisKids State and County DataCounty by county status of children in Wisconsin from the Wisconsin Council on Children and Families. Information includes data on health, safety, economics, education, and basic demographic information for Wisconsin children.
- WisStat (Wisconsin Statistics)Find historical tables of Wisconsin statistics by building a profile of any Wisconsin county, metropolitan area or Wisconsin as a state. WisStat has Census data for 1980, 1990, and 2000 along with a variety of other historical data sets. From the UW-Madison Applied Population Laboratory
- World Bank DataA free online resource from World Bank with comprehensive sets of data on living standards around the globe--some 2,000 indicators, including hundreds that go back 50 years.
World Statistics by Country
- France in Facts and FiguresRecent statistics about France. Includes: key figures, guided access to basic statistical tables on French population, society, and economy, classified by topic.
- IndiaStatDatanet collects, collates and compiles in ready to use socio-economic statistical data about India, its various sectors, regions, states and districts to make it available online. This database includes information about agriculture, companies, demographics, electoral data, education, housing, media, telecommunication, tourism, and much more.