Skip to Main Content

Entrepreneurship Research Guide : Research

This guide is a collaborative effort between the Wisconsin School of Business and the Business Library.

One: Observe carefully

Who is your customer? Do you fully understand the problems they face?

  • Get out and talk to customers directly

Two: Sharpening the ability to observe situations carefully

  • Space: The physical place or places
  • Actor: The people involved
  • Activity: A set of related acts people do
  • Object: The physical things that are present
  • Event: A set of related activities people carry out
  • Time: The sequencing that happens over time
  • Goal: The things people are trying to accomplish
  • Feeling: The emotions felt and repressed 

Three: Sample techniques/frameworks

Suggested Readings