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Entrepreneurship Research Guide : Testing

This guide is a collaborative effort between the Wisconsin School of Business and the Business Library.

One: Assess problem-solution fit quickly, cheaply if possible

How do you know customers value your solution to the perceived problem?

  • Construct hypotheses to test important beliefs about customers’ needs.
    • What makes people try your product or service?
    • Who will be the first paying customer?

Two: Sharpening the ability to design good experiments

  • Define the objective – what you want to learn – from your experiment
  • Describe the data to be collected and how it will be acquired
  • Secure permission from people you approach
  • Use a sample of people that are a good proxy for your intended customer profile
  • Include a control group for comparison
  • Larger samples and repeated experiments provide more insights

Suggested readings

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