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Entrepreneurship Research Guide : Funding Sources

This guide is a collaborative effort between the Wisconsin School of Business and the Business Library.

Determine which funding sources you might pursue and when

  • Crowdfunding – Raise small amounts of money from many people for product development.
  • Investors – People who want an ownership stake in your company: family; friends; angel investors; venture capitalists.
  • Accelerators – Provide relatively small amounts of funding and advice/space. Admission can be competitive.
  • Lenders – Banks and other institutions will lend you money, but they prefer companies with assets and operating history that are more mature.

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