Entrepreneurship Research Guide : Funding Sources
This guide is a collaborative effort between the Wisconsin School of Business and the Business Library.
Determine which funding sources you might pursue and when
Crowdfunding – Raise small amounts of money from many people for product development.
Investors – People who want an ownership stake in your company: family; friends; angel investors; venture capitalists.
Accelerators – Provide relatively small amounts of funding and advice/space. Admission can be competitive.
Lenders – Banks and other institutions will lend you money, but they prefer companies with assets and operating history that are more mature.