MarketLine - http://digital.library.wisc.edu/1711.web/marketline
Provides company profiles, industry reports, financial deal reports and, country reports. Also contains case studies. Industry profiles include Porter’s Five Forces.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.
We use MarkeLine for:
- Global Industries
- product segmentation
- market segmentation
- Mergers and Acquisitions