Technology Entrepreneurship Office Workshop: Market Research : Mintel

Mintel - http://digital.library.wisc.edu/1711.web/mintel

Mintel - Insights (B2C)

Mintel provides in-depth reports from 2001-present that analyze market size and segmentation, consumer attitudes, and marketing strategies relative to hundreds of consumer products in the United States. Lifestyle reports such as “Green Marketing” and “Spending Habits of the Teen Consumer” are also available. (New reports issued monthly)

Mintel - Analytics (Global New Products Database) (B2B)

Mintel’s GNPD (Global New Products Database) monitors worldwide product innovation and new product activity in consumer packaged goods markets. Covers food, drink, household, beauty & personal care, healthcare, and pet sectors. GNPD allows you to screen hundreds of thousands of products by country, category, packaging, price, and other features.

Access: All access requires a UW-Madison NetID to log in. You must be a current UW-Madison faculty member, student, or staff to use this database either on or off-campus.

We use Mintel for:

• Consumer Attitudes
• Demographics
• Marketing Strategies
• Ingredient Lists
• Ingredient Trends
• New Household or Food Products