Technology Entrepreneurship Office Workshop: Market Research : IBISWorld

IBISWorld – http://digital.library.wisc.edu/1711.web/ibisworld

Market research reports on over 700 different industries in the United States, organized by NAICS code. The reports include key statistics, market segmentation, life cycle, regulation, market share, industry outlook, and more.
Access: Available to anyone ON CAMPUS. Available off campus for UW-Madison students, faculty and staff only. For more information about how to pull and interpret your IBIS report, review this video overview from Peggy.

We use IBISWorld for:

• overview of your industry
• product segmentation
• market segmentation
• capital expenditures