Technology Entrepreneurship Office Workshop: Market Research : Technavio

Technavio - https://digital.library.wisc.edu/1711.web/technavio

Technavio provides over 17,000 marketing research reports for over 100 industry segments and over 800 niche and emerging technologies.

Access: All access requires a UW-Madison NetID to log in. You must be a current UW-Madison faculty member, student, or staff to use this database either on or off-campus. PDFs of reports must be requested using a “wisc.edu” email address.

We use Technavio for:

• overview of your industry
• product segmentation
• market segmentation