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General Business 360 Communication Guide

Subject Lines

Always use a detailed and specific subject that expresses the main point(s) of the email—this means you often have to write it last. Try to craft subject lines that will prepare readers for messages and help them find messages and access key information later. Include key information, such as dates and locations, and key words to aid with searches.



Vague Examples

Detailed, Useful Examples

Asking for something


Request for Fourth Quarter Sales Figures

Saying thank you


Thank You for Covering the Client Demo Last Week!

Scheduling a meeting


All Staff Meeting Friday, May 5— Blue Conference Room

Asking a question


Question about Planning the 2019 Convention: Vendor Details

Proposing a project


ABC Corp.’s 2020 Green Initiative Project Proposal

Saying No


Response to Catering Request for Saturday, June 10

Message with two important topics

Flight Info & Update

Denver Travel Itinerary & Update on Ashley Gaffney Design Meeting


Subject Lines for Negative Messages: No one will be eager to open a message with the subject “Rejecting Your Proposal.” Be detailed and accurate about the subject of your message without delivering the negative news in the subject line.

Subject Lines for Replies: If you are replying to an email chain, but starting a new topic, change the subject line and delete irrelevant messages.

Content Credit

Content on this page was created by the Business Communication team at the Wisconsin School of Business.