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General Business 360 Communication Guide

Positive Framing

Whenever possible, revise negative sentences into positives and offer alternatives when you can’t do something. When offering criticism, show audiences how they will benefit from improvement.

Instead of this

Write this

It is impossible to repair your computer today.

Your repaired computer will be ready on Tuesday after 11 a.m.

You just can’t take that personal day next week; we haven’t finished all the annual reviews.

As soon as we complete the annual reviews, you can take a personal day.

Your report analyzing potential remote work policies didn’t make any sense.

Your report on potential remote work policies will make a better impression on the C suite with a clearer structure that separates and highlights the pros and cons of different approaches.

Content Credit

Content on this page was created by the Business Communication team at the Wisconsin School of Business.