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Qualitative Research and Data : Home

This guide contains links to information, resources, and tools that support various aspects of qualitative research.

What is qualitative research?

Qualitative research involves gathering information about events “from the perspective of those involved” in order to understand human behavior. Methods include interviews, observation, and document review. It differs from quantitative research, which focuses using data that is able to be manipulated using statistical methods and mathematical formulas to describe or “quantify” behavior. Qualitative research aims to discover themes, patterns, relationships, and more within a certain event.

From: Connaway, L. S. & Radford, M. L.(2017). Research methods in library and information science. Santa Barbara, CA: Libraries Unlimited.

Data and Information Services Center (DISC)

Chiu-chuang Lu Chou's picture
Chiu-chuang Lu Chou
3321 Sewell Social Science
1180 Observatory Drive
WI 53706

Created by

This research guide was created by Lu ChouCharlie Fiss

and Scarlet Parris.