SJMC 447: Strategic Media Planning - Riddle, Karen (Spring 2021) : Article Search
Including an article search in your research is an important step. Articles can help us find trends, hear what consumers are saying, or find any recent scandals, The following Databases are recommended places to start your search. Combining these databases can save you time.
As we saw in class, these Ebsco databases can all be combined by using the "Choose Databases" link above the main search box
- Academic Search with
- Business Source Complete (has business-related periodicals)
- Communication & Mass Media (has Advertising Age)
- Newspaper Source Plus (has newspapers)
- MasterFile Complete (has Consumer Reports)