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SJMC 447: Strategic Media Planning - Riddle, Karen (Spring 2021) : Company Information

Company Information

Company Website - Look at the "Investor", "About", or "History" sections on a company website to learn more them. Since many small companies may be privately held, this could be one of your best sources. Either way, it is important to know what a company is saying about itself.


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Peggy Smith
Business Library/Business Learning Commons
2202L Grainger Hall
975 University Ave.
Madison, WI 53706