UPSTART Spring 2024 (Library Resources for Entrepreneurs) : Simmons Catalyst

Simmons Catalyst - http://digital.library.wisc.edu/1711.web/simmons-oneview

U.S. consumer data including demographics, psychographics, product usage, spending behavior and media habits. The data is compiled from the Simmons National Consumer Study which is conducted each year. (Updated annually) – a great resource if you are looking at a B2C (Business to Consumer) business. https://www.library.wisc.edu/business/research-help/business-databases/market-research/

Access: Available to anyone ON CAMPUS. Available off campus for UW-Madison students, faculty and staff only.

We use Simmons OneView for:

• Finding target demographics at a national and local level