LSC 270: Marketing Communication for the Sciences (Fall 2025) : Write, Cite, and Present

Writing Assistance

The Writing Center
The Writing Center provides individual writing assistance to students by appointment. Its staff are available to chat or to consult with you online.

UW-Madison Writer's Handbook
The Writer's Handbook serves as an online guide to the writing process with advice on structure, grammar, punctuation, and citation styles--with examples drawn from APA, CSE, MLA and others.

APA Style for Online Business Resources (Guidelines and Sample Citations)

See also the APA Citations (examples) from the General Business 360 Online Guide

Design Lab

DesignLab is a free, digital media design consultancy service for students, faculty and staff at UW-Madison.

Through one-to-one or small group (virtual) consultations, the DesignLab can help you with the conceptual, aesthetic, and overall design of projects for class assignments, student organizations, independent projects, and personal professional development.

Design Tips and Tricks
Design principles for using colors, fonts, images, and more.
Project-Specific Resources
Tips and more for creating infographics & data visualizations, graphic essays, Web projects, print fliers, brochures and posters.

Citation Management Software

Citation Managers (EndNote, EndNote Web, Mendeley, and Zotero) are software tools for managing your citation records. Citation Managers will help you:

Create and organize a personal research database,
Format reference lists and in-text citations for papers or theses, and
Share your citation lists with others.

Try ZoteroBib to generate a citation or bibliography (freely-available; no software installation necessary).