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LSC 270: Marketing Communication for the Sciences (Fall 2025) : Find Articles, Industry and Market Reports

Select and Search Databases by Subject or Type

Select database resources from the library home page (library.wisc.edu). Use dropdown menu from Catalog button to go to Databases. OR, select the database link from the Find page.

There are several ways to browse and to select databases: 

1) Search by name of the database (for example, "Mintel").

2) Use Browse by Subject/Type to choose databases that find articles (and more) in a subject area. For instance, see subject menu choices for "Business" or "Communication/Journalism/Rhetoric".

3) Visit Top 10 Databases to choose from a selection of popular databases. 

Selected Databases for Business Research

Searching Tips for Online Databases (Business Source, Proquest One)

  • Use AND to combine search terms; retrieve records with those terms, in any order: friends AND communication
  • Use OR to combine similar search terms or synonyms: friends OR peers
  • Use quotation marks ( " ") to search a required phrase: "interpersonal communication"
  • Use an asterisk ( * ) to retrieve singular and plural forms or suffixes for search terms:
    friend* = friend, friends, friendly or friendship
  • Review "subject headings" or "descriptors" to identify additional and useful search terms.
  • Apply limits or filters to your results (by date, publication type, or other). 

Retrieve the Full Article

Follow  Check Find It for availability. A new window will open...  (Find It button) or the "Find It at UW Madison" link in most databases to:

  • get online full text (when available)
  • see if the journal is available in print (Library Catalog)
  • request a copy of the article if full text is not available online ("Request a Copy" link)

If you already have a citation, use this Citation Search to search for your article.

Evaluating Sources