MARKETING 365: Contemporary Topics (Fall 2023) : Market/Industry Information

Global market research database providing insight on industries, economies and consumers worldwide, to assist users to analyze market context and identify future trends impacting businesses globally.
Access: All access requires a UW-Madison NetID to log in. You must be a current UW-Madison faculty member, student, or staff to use this database either on or off-campus.

Provides company profiles, industry reports, financial deal reports and,country reports. Also contains case studies. Industry profiles include Porter’s Five Forces.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

Searchable collection of market and consumer data from wide range of sources: government, NGOs, industry, marketing and trade groups. Statista includes ready-made statistical charts, graphs and tables on marketing, demographics, communication, technology, politics, health, leisure and public opinion polls. About 20 percent of the data in Statista comes from government sources like the World Bank and the U.S. Census. The rest comes from industry, marketing, and trade groups. The tables, charts and graphs can be downloaded as images or into Microsoft Powerpoint and Excel.
Access: Use in Grainger Hall only (not wireless). This includes Business Learning Commons, Huber Lab and Finance & Analytics Lab. No remote access is permitted.