JOURN 345: Principles and Practice of Strategic Communication (Spring 2025) : Company Information
Company Information
Company Website - Look at the "Investor", "About", or "History" sections on a company website to learn more them. Since many small companies may be privately held, this could be one of your best sources. Either way, it is important to know what a company is saying about itself.
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ReferenceUSA (Infogroup)Provides access to information on U.S. businesses and U.S. consumers. The business database includes data such as employee size, sales volume, geo-codes for mapping, contact details, franchise and brand information, judgments and bankruptcies, and credit rating scores. The consumer database includes comprehensive demographic and lifestyle attributes for any type of marketing or research.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only. -
S&P Capital IQThe S&P Capital IQ platform combines deep global company information, credit ratings and research, and market research with powerful tools for risk assessments. The web and Excel-based platform provides easy access to both real-time and historical information on companies, markets, transactions, and people worldwide.
Content: See our S&P Capital IQ page for full content and data description.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.
Librarian
Peggy Smith
she/her
Contact:
Business Library/Business Learning Commons
2210L Grainger Hall
975 University Ave.
Madison, WI 53706
2210L Grainger Hall
975 University Ave.
Madison, WI 53706
608-890-1901