MARKETNG 305:Consumer Behavior (Spring 2025) : Company Information

Provides access to information on U.S. businesses and U.S. consumers. The business database includes data such as employee size, sales volume, geo-codes for mapping, contact details, franchise and brand information, judgments and bankruptcies, and credit rating scores. The consumer database includes comprehensive demographic and lifestyle attributes for any type of marketing or research.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

The S&P Capital IQ platform combines deep global company information, credit ratings and research, and market research with powerful tools for risk assessments. The web and Excel-based platform provides easy access to both real-time and historical information on companies, markets, transactions, and people worldwide.
Content: See our S&P Capital IQ page for full content and data description.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.

Provides company profiles, industry reports, financial deal reports and,country reports. Also contains case studies. Industry profiles include Porter’s Five Forces.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.