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Consumer Health : Insurance

Affordable Care Act

The Obama administration on June 25, 2013 kicked off the Health Insurance Marketplace education effort with a new, consumer-focused website and the 24-hour-a-day consumer call center to help Americans prepare for open enrollment and ultimately sign up for private health insurance. 2020 Open Enrollment started November 1, 2019 and ends on December 15, 2019. is the destination for the Health Insurance Marketplace.  Americans may now access new educational information and learn what they can do to get ready for open enrollment.  Consumers can create accounts, complete an online application, and shop for qualified health plans. For Spanish speaking consumers, will also be updated to match’s new consumer focus.

The Marketplace call center will provide educational information and can assist consumers with application completion and plan selection.  In addition to English and Spanish, the call center provides assistance in more than 150 languages through an interpretation and translation service.  Customer service representatives are available for assistance via a toll-free number at 1-800-318-2596 and hearing impaired callers using TTY/TDD technology can dial 1-855-889-4325 for assistance.

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Covering Kids and Families Wisconsin

The Affordable Care Act

Covering Kids & Families operates a range of programs and convenes a statewide coalition of social services professionals, health care providers, school personnel, policy makers, and researchers that works to improve individual and population health, reduce health disparities, ensure full participation in public and other health insurance and increase access to high quality health care for all residents of Wisconsin.

Medicare State Eligibility

New Medicare Cards

Other Insurance Sites

If you’re not a consumer looking for health insurance--and you want resources for your organization, technical Marketplace information, or press materials-- visit these sites:




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