SBDC Market Research 201 for Spring 2024 ETP (Library Resources for Entrepreneurs) : Data Axle Reference Solutions

Data Axle Reference Solutions (former name: ReferenceUSA, Salesgenie)– https://digital.library.wisc.edu/1711.web/referenceusa

Data Axle Reference Solutions is a database providing access to information on over 25 million businesses and more than 262 million consumers.

Access: Available to anyone ON CAMPUS. Available off campus for UW-Madison students, faculty and staff only. Also available at Madison Public Library (can be accessed from home using your library card number).

We use Data Axle Reference Solutions for:

• A list of competitors
• Direct mail lists
• Finding ideal locations (heat maps)