Marketing and Finance Data Resources for Entrepreneurs : Market Research
Market Research
- Data Axle Reference SolutionsFormerly known as ReferenceUSA, Data Axle Reference Solutions contains directory information on U.S. and Canadian business, health care, and residential listings. Search by company name, geographic area, business type, SIC code, yellow page listing, revenue, location, number of employees or any combination of the above. In addition to address and phone number, each entry includes officer names and titles, corporate affiliation, business type and size of yellow page advertising. Toll free and fax numbers are given for some companies.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only. - Mintel AcademicIn-depth reports from 2001-present that analyze market size and segmentation, consumer attitudes, and marketing strategies relative to hundreds of consumer products in the United States. Lifestyle reports such as "Green Marketing" and "Spending Habits of the Teen Consumer" are also available. (New reports issued monthly)
Access: All access requires a UW-Madison NetID to log in. You must be a current UW-Madison faculty member, student, or staff to use this database either on or off-campus. - Simmons InsightsU.S. consumer data including demographics, psychographics, product usage, spending behavior and media habits from annual Simmons National Consumer Study of U.S. adults age 18 and older.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only. This database is licensed for 50 simultaneous users. If 50 people are already using the database, you will get a message saying that the maximum number of users has been reached.