Skip to main content

University of Wisconsin - Madison Libraries

Research Guides

Women in Advertising: An Undergraduate Research Guide : Overview

Return to listing of all Undergraduate Research Guides

Ask a Librarian


Need help?

Loading chat

or click for more options ...


About This Guide

This Research Guide covers how women and girls are portrayed in advertisements and the media. Related issues such as stereotyping, gender discrimination, sex roles, body image, and the objectification of women in the context of advertising are also treated in this guide.

Overview Resources

Find background information on your research topic.