Overview - Advertising: An Undergraduate Research Guide - Research Guides at University of Wisconsin-Madison

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About This Guide

This Research Guide provides resources dealing with the social and economic aspects of consumer advertising, advertising media, research in advertising and regulation of advertising. See also "Women in Advertising."

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Overview Resources

Find background information on your research topic.

Advertising Age Magazine
"Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities."
Advertising World: The Ultimate Marketing Communications Directory
Resources for advertising & marketing professionals, students, and teachers. An extensive collection of advertising-related links maintained by the College of Communication at the University of Texas-Austin.
Creativity


"The monthly magazine provides a showcase of the best ideas across all areas of consumer culture, an exploration of the techniques behind the work and insight into the people and trends shaping the industry."
Online Communication Studies Resources: Advertising
A resource page maintained by the University of Iowa's Communication Department.