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Mass Media: An Undergraduate Research Guide : Women in Advertising

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About Women in Advertising

This guide covers how women and girls are portrayed in advertisements. Related issues such as stereotyping, gender discrimination, sex roles, body image, and the objectification of women in the context of advertising are also treated in this guide.

Try searching these terms using the resources linked on this page: women AND advertising, sexism AND advertising, women AND "body image", "sex role" and advertising, sexism AND media, "gender stereotyping" AND advertising, "portrayal of women" AND media

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