Television: An Undergraduate Research Guide : Books
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Books at College Library
- Air Wars by Darrell M. WestCall Number: JF 2112.A4 W47 2018ISBN: 1506329837Publication Date: 2017-03-31Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West integrates the latest data and key events from the 2016 campaigns—including the most provocative presidential campaign in recent decades and the surprising victory of Donald Trump. West provides in-depth examination and insight into how candidates plan and execute advertising and social media campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.
- The Networks to Netflix by Derek Johnson, ed.Call Number: HE8700.66.U6 F76 2018ISBN: 9781138998490Publication Date: 2018This edited volume helps students, instructors, and scholars understand recent industrial changes through the lens of the channel. Through examination of emerging services like Hulu and Amazon Prime Video, investigation of YouTube channels and cable outlets like Freeform and Comedy Central, and critiques of broadcast giants like ABC and PBS, this book offers a concrete, tangible means of exploring the foundations of a changing industry.
- Equal Time by Aniko BodroghkozyCall Number: PN1992.6 .B58 2012ISBN: 0252036689Publication Date: 2012-02-20This book explores the crucial role of network television in reconfiguring new attitudes in race relations during the civil rights movement. Due to widespread coverage, the civil rights revolution quickly became the United States' first televised major domestic news story. This important medium unmistakably influenced the ongoing movement for African American empowerment, desegregation, and equality.
- Netflix Nations by Ramón LobatoCall Number: HD 9697.V544 N48495 2019ISBN: 147984151XPublication Date: 2019-01-08Television, once a broadcast medium, now also travels through our telephone lines, fiber optic cables, and wireless networks. It is delivered to viewers via apps, screens large and small, and media players of all kinds. In this unfamiliar environment, new global giants of television distribution are emerging-including Netflix, the world's largest subscription video-on-demand service. Combining media industry analysis with cultural theory, Ramon Lobato explores the political and policy tensions at the heart of the digital distribution revolution, tracing their longer history through our evolving understanding of media globalization.
- Homey Don't Play That! by David Peisner (Contribution by)Call Number: PN1992.77.I55 P45 2018ISBN: 1501143328Publication Date: 2018-02-06Discover the fascinating behind-the-scenes stories and lasting impact of the trailblazing sketch comedy show that upended television, launched the careers of some of our biggest stars, and changed the way we talk, think, and laugh about race: In Living Color. Few television shows revolutionized comedy as profoundly or have had such an enormous and continued impact on our culture as In Living Color.
- Stealing the Show by Joy PressCall Number: PN1992.8.W65 P74 2018ISBN: 1501137719Publication Date: 2018-02-27From a leading cultural journalist, a definitive look at the rise of the female showrunner--and a new golden era of television. Female writers, directors, and producers have radically transformed the television industry in recent years. Shonda Rhimes, Lena Dunham, Tina Fey, Amy Schumer, Mindy Kaling: These extraordinary women have shaken up the entertainment landscape, making it look like an equal opportunity dream factory.
- Television Is the New Television by Michael Wolff; Eric D. Nelson (Editor)Call Number: TK6678 .W65 2015ISBN: 159184813XPublication Date: 2015-06-23Wolff set out to write an honest guide to the changing media landscape, based on a clear-eyed evaluation of who really makes money and how. His conclusion- the Web, social media, and various mobile platforms are not the new television. Television is the new television. We all know that Google and Facebook are thriving by selling online ads - but they're aggregators, not content creators. As major brands conclude that banner ads next to text basically don't work, the value of digital traffic to content-driven sites has plummeted, while the value of a television audience continues to rise. Even if millions now watch television on their phones via their Netflix, Hulu, and HBO GO apps, that doesn't change the balance of power.
- Television Studies by Jonathan Gray; Amanda D. LotzCall Number: PN1992.45 G73 2012ISBN: 9780745650999Publication Date: 2011-11-15This book provides an overview of the origins, central ideas, and intellectual traditions of television studies. The book charts the establishment of the field, and examines its various approaches and objects of study. What have been the primary areas of inquiry in television studies? Why and how did these areas develop? How have scholars studied them? How are they developing? What have been television studies’ key works? The book answers these questions, by tracing the history of the field right up to present and emerging scholarship.